Communications.Management.Marketing
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
26 August 2012
Read this review but don’t read this book. 🙂
26 August 2012
Everything you always wanted to know about Obama’s 2012 campaign.
26 August 2012
Is it enough to be innovative?
26 August 2012
Not such a fun topic after all.
26 August 2012
This book delivers more than it promises but less than it should.
26 August 2012
I can’t predict whether or not you will like this book but I loved it.
19 August 2012
The biggest winner of the London Olympics may very well be a loser.
9 August 2012
There is less – and more – to this book than expected.