Superception Podcast Ep. 26 – Adam Morgan, Inventor Of The Challenger Brand Concept, And Founder And Partner Of Eatbigfish
11 March 2018
Conversation on challenger brands with Adam Morgan, inventor of the Challenger Brand concept, author of “Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders”, and founder of the eatbigfish consultancy and The Challenger Project.