Is The Author Part Of The Work?
1 October 2026
Six questions raised by the literary controversy surrounding Thélyson Orélien’s “C’était ça ou mourir.”
Communications.Management.Marketing
Truth Is Just Perception
This Summer, I Visited An Amazon Fulfillment Center. What I Saw There Were Two Very Different Futures Of Work.
16 September 2026
The paradox is that the same technologies are helping bring both of them about.
A Leader Is Judged By What Happens In Their Absence
9 September 2026
Power enables you to act through others when you are present. Leadership enables you to keep doing so when you are not.
Are We Fully Aware That Influencers Are Overtaking Traditional Institutions?
29 July 2026
Two recent examples have highlighted a transformation whose full implications may still be difficult to grasp.
Meta: Innovating By Breaking The Rules
15 July 2026
At Meta, the prevailing culture is one of risk – borne by everyone else.
The Leadership Lesson Of Harrison Ford – And Neymar Jr.
8 July 2026
A second consecutive article about an ideal of leadership.
Steve Jobs’ – and Ted Kennedy’s – Most Extraordinary Management Lesson
1 July 2026
High standards start with yourself.
Victor Wembanyama’s Management Lesson
18 June 2026
Victor Wembanyama, aka “Wemby,” suffered a painful defeat with the San Antonio Spurs in the NBA Finals against the New York Knicks.
With Generative Search And GEO, Reputation Is Moving From Echo To Evidence Trail
11 June 2026
The rise of generative search in shaping perceptions is changing both the time horizon and the information space in which brands need to think about their image.
Why Generative AI Makes The Brand-vs.-Performance Divide Even More Pointless
4 June 2026
The rivalry between brand and performance has always been absurd. It is even more so in the age of AI search and GEO (Generative Engine Optimization).
Connected To The Whole World On Facebook, Except To The Company That Connects Us
20 May 2026
The world’s largest social network appears to have no functioning customer service. This paradox sheds light on the ambiguous relationship between market scale, business model, and quality of support.
Ted Turner, Or The Adventure Of Entrepreneurship
10 May 2026
The entrepreneur, who died a few days ago at the age of 87, was rightly celebrated for creating CNN. The rest of his life was every bit as extraordinary.
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.