2011, The Year Social Media Achieved Power Over The World
25 December 2011
The absolute domination of social media on the Internet reflects a societal revolution and calls for a marketing insurgency.
Communications.Management.Marketing
Truth Is Just Perception
Articles 2011
The Management Lesson Of Richard Branson
18 December 2011
Virgin’s founder invites us to have fun at work. After you, Richard.
Do The Old Bosses Of Major Advertising Agencies Understand Social Networks?
11 December 2011
The answer to this question is negative if we are to believe a recent article by Reuters. So are these communicators still relevant?
Revolution, Journalism’s Only Hope
4 December 2011
The Board of Directors of the Pulitzer Prize has announced that the award for best local breaking news would now highlight real-time reporting.
The Perception Lesson Of Bill Clinton
27 November 2011
The most amazing anecdote from John Harris’ biography of Bill Clinton is a remarkable lesson in communication.
Rejection, The Prime Modern Political Perception?
20 November 2011
From Herman Cain to Mario Monti, it seems that people want to promote personalities embodying to the point of caricature a break from their predecessors. This induces 180-degree perception changes that are very surprising.
Journalists Are Human And That’s What Makes Them Credible
13 November 2011
That’s what The Associated Press doesn’t understand. The news agency has just updated its charter on social media in an aberrant way.
What I Learned On Management By Reading Walter Isaacson’s Biography Of Steve Jobs
6 November 2011
This book is a wealth of lessons in management. He also inadvertently reveals the final contradiction of Steve Jobs that could weaken Apple in the future.
In Disagreement With Bill Gates Re: The Role Of Internet In Political Perception
31 October 2011
Microsoft’s founder spoke a few days ago to students at the University of Washington’s Paul G. Allen Center for Computer Science & Engineering (Seattle). He took the opportunity to express his views on the role played by Internet in the formation of our political perceptions. I am well aware of the enormity of what I’m about to […]
The Management Lesson Of Starbucks’ CEO
23 October 2011
Not content with having defined a very original strategic vision, Howard Schultz is also implementing a maverick managerial style.
Schizophr-ethnic
15 October 2011
In New York, the people who refuse human diversity risk perception overdose.
iMagine
10 October 2011
The death of Steve Jobs caused an emotion around the world similar to that which followed the death of John Lennon. How can we explain this global grief?