The Three Shortages Affecting Generative Artificial Intelligence
9 May 2024
Two of these shortages pose enormous environmental challenges.
Communications.Management.Marketing
Truth Is Just Perception
Marketing
Attention In The Age Of Generative Artificial Intelligence
18 December 2023
In the era of the attention economy boosted by generative artificial intelligence, attention remains finite while content becomes ever more infinite. Only one strategy can resolve this contradiction.
Is Ambient Computing The Next Frontier Of AI?
18 October 2023
Generative AI makes it possible, provided the right device is invented to make it work.
The Dangers Of ChatGPT For Brands
13 April 2023
It will foster the advent of a new user interface and new content dynamics.
Some Insights On The Evolution Of Marketing
16 July 2021
I see three major trends that are not exhaustive.
Your Audience’s Imagination Is As Important As Your Brand Creativity
26 February 2021
Self-persuasion is the most powerful form of rhetoric.
The Irresistible Power Of Customer Personalization
25 February 2018
It is upsetting industry after industry.
Platforms And Content: The Chicken And The Egg?
17 October 2017
Which component is the most critical to success in the digital, social and mobile era?
B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
Is Digital Advertising Really Better Than Traditional Advertising?
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.
The Challenges Of Marketing Content: The Example Of McDonald’s
23 October 2016
Deborah Wahl, McDonald’s CMO, spoke at the Mixx Conference organized by the Interactive Advertising Bureau.
Television vs. Mobile Applications: Same Usage Concentration?
2 October 2016
Paradoxically, perhaps, the endless fragmentation of the media industry leads to an increasing usage concentration.