Your Audience’s Imagination Is As Important As Your Brand Creativity
26 February 2021
Self-persuasion is the most powerful form of rhetoric.
Communications.Management.Marketing
Truth Is Just Perception
Marketing
The Irresistible Power Of Customer Personalization
25 February 2018
It is upsetting industry after industry.
Platforms And Content: The Chicken And The Egg?
17 October 2017
Which component is the most critical to success in the digital, social and mobile era?
B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
Is Digital Advertising Really Better Than Traditional Advertising?
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.
The Challenges Of Marketing Content: The Example Of McDonald’s
23 October 2016
Deborah Wahl, McDonald’s CMO, spoke at the Mixx Conference organized by the Interactive Advertising Bureau.
Television vs. Mobile Applications: Same Usage Concentration?
2 October 2016
Paradoxically, perhaps, the endless fragmentation of the media industry leads to an increasing usage concentration.
Mobile Applications Account For Half The Time Spent Online
11 September 2016
A rapidly growing phenomenon.
How Web Page Load Times Affect Conversion Rates
21 August 2016
Performance analytics company SOASTA has analyzed the Internet traffic of ten major U.S. retailers.
Mobile Phone Users Aren’t All That Mobile
31 July 2016
A comScore study found that mobile devices reign supreme at the home of American Internet users.
TV Consumption Increases And Decreases At The Same Time
10 July 2016
It depends on what television we speak of.