Marketing

Are We Fully Aware That Influencers Are Overtaking Traditional Institutions?

29 July 2026

Two recent examples have highlighted a transformation whose full implications may still be difficult to grasp.

With Generative Search And GEO, Reputation Is Moving From Echo To Evidence Trail

11 June 2026

The rise of generative search in shaping perceptions is changing both the time horizon and the information space in which brands need to think about their image.

Unlearning: A Prerequisite For Successfully Adapting To Generative AI

18 February 2026

The spread of generative artificial intelligence means that change will be the only constant in our professions over the coming years.

Your Brain Deteriorates When You Use Generative AI To Replace Yourself Instead Of Complementing Yourself

21 June 2025

Your brain will thank you.

The Three Shortages Affecting Generative Artificial Intelligence

9 May 2024

Two of these shortages pose enormous environmental challenges.

Attention In The Age Of Generative Artificial Intelligence

18 December 2023

In the era of the attention economy boosted by generative artificial intelligence, attention remains finite while content becomes ever more infinite. Only one strategy can resolve this contradiction.