Marketing

Programmatic Advertising Goes On Television

17 July 2016

High growth, low share.

TV Consumption Increases And Decreases At The Same Time

10 July 2016

It depends on what television we speak of.

Instagram Much More Popular Among Brands Than Snapchat

15 May 2016

L2 Think Tank analyzed more than 1 million social posts and nearly 2 billion interactions from 879 brands worldwide.

Video: The Snapchat Revolution

1 May 2016

The ephemeral-messaging mobile application has passed the milestone of 10 billion daily video views.

Simple Customer Experiences, A Competitive Factor That Is More Decisive Than Ever

17 April 2016

Second article posted as part of my partnership with Paris Retail Week.

Is Ad Blocking Less Popular Than We Thought?

10 April 2016

That’s the question raised by a study conducted by comScore among a million of Americans.

Geolocation, Retail’s Next Big Bet

20 March 2016

On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.

John Wanamaker And Programmatic Advertising

13 March 2016

The number of US marketers who use programmatic advertising has more than doubled in a year.

And, In The End, Content Wins

21 February 2016

I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.