Marketing

26 March 2017

Behind that provocative question is an increasingly unpleasant reality for advertisers.

23 October 2016

Deborah Wahl, McDonald’s CMO, spoke at the Mixx Conference organized by the Interactive Advertising Bureau.

2 October 2016

Paradoxically, perhaps, the endless fragmentation of the media industry leads to an increasing usage concentration.

11 September 2016

A rapidly growing phenomenon.

21 August 2016

Performance analytics company SOASTA has analyzed the Internet traffic of ten major U.S. retailers.

31 July 2016

A comScore study found that mobile devices reign supreme at the home of American Internet users.

17 July 2016

High growth, low share.

10 July 2016

It depends on what television we speak of.

15 May 2016

L2 Think Tank analyzed more than 1 million social posts and nearly 2 billion interactions from 879 brands worldwide.

1 May 2016

The ephemeral-messaging mobile application has passed the milestone of 10 billion daily video views.

17 April 2016

Second article posted as part of my partnership with Paris Retail Week.

10 April 2016

That’s the question raised by a study conducted by comScore among a million of Americans.