Geolocation, Retail’s Next Big Bet
20 March 2016
On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.
Communications.Management.Marketing
Truth Is Just Perception
Marketing
John Wanamaker And Programmatic Advertising
13 March 2016
The number of US marketers who use programmatic advertising has more than doubled in a year.
And, In The End, Content Wins
21 February 2016
I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.
On The Social Web, Nobody Knows A TV Commercial Is An Ad
14 February 2016
The cost to run a 30-second commercial during this year’s Super Bowl was 5 million dollars.
In 2020, 80 Percent Of People In The World Will Have A Smartphone
31 January 2016
I have read Tune’s “Global Mobile 2016” report which covers 249 different countries, autonomous regions, and other geographic areas of the planet.
Axel Springer Fights The Good Fight Against Ad Blocking
18 October 2015
Europe’s largest media group has decided to ban readers who use ad-blockers from its Bild website.
One Of The Main Arguments Of Ad-Blocking Advocates Is Inadmissible
20 September 2015
The release of iOS 9, the new version of Apple’s mobile operating system, which allows ad blocking in the Safari Internet browser, sparked yet another online debate about this technology.
Facebook Can Now Identify People Without Seeing Their Face
28 June 2015
Yann LeCun heads Facebook’s artificial intelligence research.
Ad Blocking Is Piracy
14 June 2015
First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.
Could Experiential Marketing Be More Powerful Than E-commerce?
5 April 2015
AdAge reports on the growing number of e-commerce brands that invest in brick and mortar stores to create better, more attractive experiences for their customers.
What Future For Industry Events In The Digital Age?
22 March 2015
The gathering of the hi-tech industry in Austin this week for South by Southwest (SXSW) reveals an obvious paradox.