Close

Subscription

Close

Communications.Management.Marketing

Truth Is Just Perception

In 2020, 80 Percent Of People In The World Will Have A Smartphone

I have read Tune’s “Global Mobile 2016” report which covers 249 different countries, autonomous regions, and other geographic areas of the planet.


Its main conclusions are as follows:

  • In 2015, 800 million people worldwide bought their first smartphones.
  • This year, they should be 600 million to do so, taking the global smartphone penetration rate over 50% for the first time.
  • In 2020, 6.6 billion people – or 80 percent of the world’s population (!) – will own a smartphone (see the graph below).

By Tune

  • In 2015, developers added 400,000 new mobile applications on Google Play and the iOS app store. Mobile Internet users downloaded 180 billion applications – 50 billion more than during the previous year.
  • The number of downloaded applications – on average 55 applications per smartphone user – has plateaued since 2013 in developed countries. But it has more than doubled in 2015 in the BRIC countries (Brazil, Russia, India and China).
  • 12 applications have over a billion installs. They are all owned by Facebook or Google (!): Facebook, Gmail, Google Books, Google Chrome, Google Hangouts, Google Maps, Google+, Google Search, Google Text-To-Speech, Messenger, WhatsApp and YouTube. But it should be noted that several of these Google applications are force-installed on Android smartphones.

I often explain that digital is not a sector: Corporations, instead of implementing a “digital agenda,” should adapt their overall strategy to the digital world.

It is now the same for mobile.

Leave a comment

Your email address will not be published

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Go up

Logo created by HaGE via Crowdspring.com

Carousel pic credits : I Timmy, jbuhler, Jacynthroode, ktsimage, lastbeats, nu_andrei, United States Library of Congress.

Icon credits : Entypo