Best 2017 Articles
31 December 2017
Today I am taking a look back at your favorite Superception articles of 2017 and mine.
Communications.Management.Marketing
Truth Is Just Perception
Articles 2017
Management: The Disney Empire vs. Netflix, The Prince Of Transformation
21 December 2017
Beyond their competition to dominate the video market, Disney and Netflix also clash with regards to managerial culture.
Thinking Less Quickly Is Key To Preserving Our Societies
11 December 2017
The digital, social and mobile revolution has dramatically accelerated access to information.
Is The New Reality Of Media Hindering Democracy?
26 November 2017
Monetization issues are at the heart of the problem: Digital advertising’s business model doesn’t work much better than that of print media.
In The Digital Age, The Press Is Strong When It Wants To Be
19 November 2017
Two recent events provide me with an opportunity to reflect on what differentiates major news media from their new competitors.
The Creation Of Experiences Is The Equivalent Of Storytelling For Events
12 November 2017
The intrinsic advantages of digital media are said to make it the ultimate communications vehicle. Many believe that offline activities, including events, are on the verge of becoming commodities and that digital strategies are universally taking over.
Kevin Spacey Or The Unbearable Lightness Of Appearing
5 November 2017
In his response to allegations of sexual assault on a minor, the actor showed a misunderstanding of the fundamentals of crisis communications.
Prescribing And Prohibiting: Two Very Different Motivational Dynamics
29 October 2017
Our brain doesn’t process these stimuli in the same way.
Platforms And Content: The Chicken And The Egg?
17 October 2017
Which component is the most critical to success in the digital, social and mobile era?
The Best Professionals Are Amateurs
9 October 2017
This is what Michael Jordan and Latin etymology teach us.
Becoming A Manager Is A Career Change, Not A Promotion
1 October 2017
The qualities based upon which someone is promoted to manager are not the ones that will help them succeed in that role.
Why Worry? We Will All Experience Failure And Die
10 September 2017
The Washington Post recounts the story of an Alaska man who killed his girlfriend while trying to commit suicide.