Book Review: “The Final Days” By Bob Woodward And Carl Bernstein (1976, 476 Pages)
20 August 2017
A farsighted read?
Communications.Management.Marketing
Truth Is Just Perception
Articles 2017
Book Review: “Shattered: Inside Hillary Clinton’s Doomed Campaign” By Jonathan Allen And Amie Parnes (2017, 480 pages)
5 August 2017
A shattering read.
The Best Communicators Have The Longer View
29 July 2017
Contrary to conventional wisdom, creativity is not always the key skill in communications.
Communications Departments Run The Same Risk Of Obsolescence As Traditional Media
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
What If Love Was The Best Approach To Management?
11 June 2017
At the conclusion of each “Saturday Night Live” episode, the entire cast appears on stage and hugs each other.
Why Engaging Managers Create More Value Than Cutthroat Ones
15 May 2017
Much more often are CEOs appointed because they are cutthroat alpha males than because they engage and unify their employees.
What Speed Climber Ueli Steck Taught Us
7 May 2017
One of the greatest mountaineers of his generation was killed in the Himalayas in a fall of 3,000 feet while pursuing the only quest that is worthwhile to me: That of his own limits.
The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
B2B Marketing: Large Accounts Crumble
16 April 2017
If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.
The Three Key Principles Of Corporate Transformation
9 April 2017
Their efficiency depends on their complementarity.
Digital Reshapes The Economic, Media And Political Fields In Opposite Ways
2 April 2017
Everywhere, it is a cause of fragmentation.
Is Digital Advertising Really Better Than Traditional Advertising?
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.