Creative Destruction Doesn’t Work For Corporate Culture
20 September 2021
The example of Twitter shows that Joseph Schumpeter’s theory isn’t relevant for corporate transformations.
Communications.Management.Marketing
Truth Is Just Perception
Articles
Book Review: “An Ugly Truth: Inside Facebook’s Battle For Domination” By Sheera Frenkel And Cecilia Kang (2021, 352 Pages)
22 August 2021
Can Facebook change?
Some Insights On The Evolution Of Marketing
16 July 2021
I see three major trends that are not exhaustive.
Head Of Communications Or Head Of Manipulation?
15 May 2021
When it comes to communications, there are only two types of companies.
Book Review: “The King Of Content: Sumner Redstone’s Battle For Viacom, CBS, And Everlasting Control Of His Media Empire” By Keach Hagey (2018, 384 Pages)
29 April 2021
A unique story uniquely told.
The Two Management Lessons Of Tom Brady
27 March 2021
The first relates to a leader’s role in driving their team to success and the second to the relationship to success.
Your Audience’s Imagination Is As Important As Your Brand Creativity
26 February 2021
Self-persuasion is the most powerful form of rhetoric.
Larry King, That Rare Interviewer Who Wouldn’t Answer The Questions He Asked
24 January 2021
With him, it was all about curiosity.
Best 2020 Articles
31 December 2020
Today I am taking a look back at your favorite Superception articles of 2020.
The Best Books I Read In 2020
29 December 2020
As British philosopher C.A. Mace said, “curiosity is the appetite of the mind.”
A Company’s Secret Weapon To Mitigating A Crisis
15 December 2020
Nowadays, companies are forced to focus on the short term for two reasons.
Can A Company Be A Family?
13 November 2020
Purity of intentions isn’t always followed by right actions.