Why Generative AI Makes The Brand-vs.-Performance Divide Even More Pointless
4 June 2026
The rivalry between brand and performance has always been absurd. It is even more so in the age of AI search and GEO (Generative Engine Optimization).
Communications.Management.Marketing
Truth Is Just Perception
Articles
Connected To The Whole World On Facebook, Except To The Company That Connects Us
20 May 2026
The world’s largest social network appears to have no functioning customer service. This paradox sheds light on the ambiguous relationship between market scale, business model, and quality of support.
Ted Turner, Or The Adventure Of Entrepreneurship
10 May 2026
The entrepreneur, who died a few days ago at the age of 87, was rightly celebrated for creating CNN. The rest of his life was every bit as extraordinary.
The Elon Musk v. OpenAI Trial: The Scenario No Artificial Intelligence Could Have Written
6 May 2026
The trial between Elon Musk and OpenAI, which opened on April 28 in a federal court in Oakland, California, has two dimensions.
A Subjective Assessment Of The Tim Cook Era
28 April 2026
Does the comparison with Steve Jobs distort any evaluation of his successor’s tenure?
Have We Just Witnessed A Historic Moment For The Future Of Social Media?
22 April 2026
A trial that largely flew under the radar could prove to be a game changer.
The Greatest Champions Aren’t Who You Think
15 April 2026
Some dominate their opponents. Others must first learn to master themselves.
Is Anthropic Really Saving The World From Uncontrolled Military AI?
15 March 2026
The conflict between the U.S. Department of War and the artificial intelligence startup Anthropic highlights two major shifts: The growing dependence of governments on private innovation, and the rise of algorithmic weapons whose autonomy could change the very nature of warfare.
Passion Is The Most Beautiful Renewable Energy
11 March 2026
The relationship between passion and excellence is not what we usually think.
Why Many Managers Get Pressure Wrong
4 March 2026
The new season of the documentary series “Drive to Survive,” Netflix’s behind-the-scenes look at Formula 1, portrays a world where everything is pushed to the limit. In that environment, managing pressure makes the difference between performance and failure, and offers a management lesson that extends far beyond the racetrack.
Unlearning: A Prerequisite For Successfully Adapting To Generative AI
18 February 2026
The spread of generative artificial intelligence means that change will be the only constant in our professions over the coming years.
Best 2025 Content
31 December 2025
Today I am taking a look back at your favorite Superception content pieces of 2025.