I can give keynotes or lectures on four main topics.
Why: In management as in mountaineering, the ability to take risks is decisive for success.
What: Based on the adventures of extreme mountaineers and my own experience, I lay out risk management solutions that can be applied in business organizations.
How: I combine a dual experience as an amateur mountaineer and a professional manager. On the one hand, I almost died in a mountaineering accident and wrote a book about this experience. On the other hand, I was a member of executive committees of multibillion-dollar businesses for thirteen years.
2. Optimism and resilience
Why: The emergence of new countries on the international economic stage and the digital revolution are making the competition faced by businesses ever more intense. Those developments are putting a strain on the ability of their employees to rise above the challenges they face.
What: I relate my four encounters with death and explain how this unlikely flirtation provides me with an endless source of optimism.
How: I gave a TEDx talk on my near-death experiences and the lessons I learned from them.
3. Digital transformation
Why: Digital is no longer a problem or a topic, it has redefined business as a whole. Instead of deploying a “digital strategy,” companies need to adapt their whole strategy to the digital, social and mobile world in which they operate.
What: I decipher the impact of digital technology on the competitive landscape and the related transformation of businesses.
How: I am the author of Superception, a website on digital trends and strategies. I have also published three books on digital transformation.
4. Purpose-led leadership
Why: The disintermediation produced by the widespread use of digital technologies is disrupting relations between managers and employees.
What: I speak about leadership, the role of purpose in sustainable motivation, and the influence of generation Z on business.
How: I have published a book on the relevance of management in the era of Twitter, Snapchat and generation Z.
I can also create custom presentations to best fit your strategic context and audience, as evidenced by the latest custom lectures I have given at the request of customers:
- Communicating in times of crisis
- Metaverse and web3: What changes for communications and marketing?
- Motivation and internal communications in the digital age… and through the Covid-19 pandemic
- The make-or-buy conundrum for communications activities
- Social media and business
- From purpose to strategy
- The development of an internal marketing agency
- Communications departments navigating the digital revolution
- Optimism and resilience
- B2B2C customer and employee experience in the digital age
- Brands and digital: The end of innocence
- Digital communications: Pleonasm or oxymoron?
- The role of the manager in motivating employees
- Branding in the digital age
- The impact of the digital revolution in marketing and communications
- Blogging and personal branding
- Brands as content creators
- Information overload and information poverty
- Microsoft’s culture