Truth Is Just Perception

Superception Concept

Facts are stubborn things. But being stubborn is simply not enough. A fact has never motivated an act of purchase, inspired an individual to be engaged with a cause, nor brought employees together or rallied people around a project. The reality of facts is only the truth in black and white–which is influenced and “colored” by our subjectivity. Only the meaning and importance that we give to reality can incite us to act. Therefore, far from being a futile reaction, perception has super powers. Perception is superception. – Truth Is Just Perception

Communications. Management. Marketing.

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