Best 2021 Content
31 December 2021
Today I am taking a look back at your favorite Superception content pieces of 2021.
Communications.Management.Marketing
Truth Is Just Perception
Articles 2021
The Best Books I Read In 2021
29 December 2021
In this article, I am rating the 33 books I read this year.
From Talent To Performance, The Line Is Rarely Straight
12 December 2021
Many management metaphors are borrowed from the world of sports and this topic is no exception.
Four Lessons From My Descent Into Heaven
14 November 2021
In 2001, I had an Alpine climbing accident (an 80-feet fall).
Creative Destruction Doesn’t Work For Corporate Culture
20 September 2021
The example of Twitter shows that Joseph Schumpeter’s theory isn’t relevant for corporate transformations.
Book Review: “An Ugly Truth: Inside Facebook’s Battle For Domination” By Sheera Frenkel And Cecilia Kang (2021, 352 Pages)
22 August 2021
Can Facebook change?
Some Insights On The Evolution Of Marketing
16 July 2021
I see three major trends that are not exhaustive.
Head Of Communications Or Head Of Manipulation?
15 May 2021
When it comes to communications, there are only two types of companies.
Book Review: “The King Of Content: Sumner Redstone’s Battle For Viacom, CBS, And Everlasting Control Of His Media Empire” By Keach Hagey (2018, 384 Pages)
29 April 2021
A unique story uniquely told.
The Two Management Lessons Of Tom Brady
27 March 2021
The first relates to a leader’s role in driving their team to success and the second to the relationship to success.
Your Audience’s Imagination Is As Important As Your Brand Creativity
26 February 2021
Self-persuasion is the most powerful form of rhetoric.
Larry King, That Rare Interviewer Who Wouldn’t Answer The Questions He Asked
24 January 2021
With him, it was all about curiosity.