Why Generative AI Makes The Brand-vs.-Performance Divide Even More Pointless
4 June 2026
The rivalry between brand and performance has always been absurd. It is even more so in the age of AI search and GEO (Generative Engine Optimization).
Communications.Management.Marketing
Truth Is Just Perception
Communications
Connected To The Whole World On Facebook, Except To The Company That Connects Us
20 May 2026
The world’s largest social network appears to have no functioning customer service. This paradox sheds light on the ambiguous relationship between market scale, business model, and quality of support.
Have We Just Witnessed A Historic Moment For The Future Of Social Media?
22 April 2026
A trial that largely flew under the radar could prove to be a game changer.
Unlearning: A Prerequisite For Successfully Adapting To Generative AI
18 February 2026
The spread of generative artificial intelligence means that change will be the only constant in our professions over the coming years.
Your Brain Deteriorates When You Use Generative AI To Replace Yourself Instead Of Complementing Yourself
21 June 2025
Your brain will thank you.
In The Age Of Generative AI, Every Communicator Must Channel Paul McCartney
16 May 2025
The creative and productive capabilities of generative artificial intelligence are virtually limitless. But for communications professionals, this power comes with its share of risks.
By Admitting His Abject Lie, JD Vance Says More About The Media Than About Himself
15 October 2024
Donald Trump’s running mate admitted on CNN that he was ready to invent false information to get his point across.
A Few Thoughts About Media In The Age Of Generative Artificial Intelligence
14 July 2024
This technology promises to accelerate the drift initiated by the digital revolution towards a media universe characterized by a double specialization, thematic and ideological, which risks becoming a double limitation.
The Three Shortages Affecting Generative Artificial Intelligence
9 May 2024
Two of these shortages pose enormous environmental challenges.
Is Generative Artificial Intelligence The Most Powerful Cultural Fragmentation Weapon Of All Time?
10 April 2024
The infinite capabilities of this technology in terms of personalization and cloning represent a threat to social cohesion.
Attention In The Age Of Generative Artificial Intelligence
18 December 2023
In the era of the attention economy boosted by generative artificial intelligence, attention remains finite while content becomes ever more infinite. Only one strategy can resolve this contradiction.
A (Fantasy?) Proposal For The News Media
17 November 2023
Hope keeps us going, but it’s like walking a tightrope.