How To Structure A Communications Organization In The Digital Age?
5 February 2018
There is probably no ideal blueprint since communications departments now operate in an extraordinarily fast-moving environment. But let’s give it a try.
Communications.Management.Marketing
Truth Is Just Perception
Communications
Thinking Less Quickly Is Key To Preserving Our Societies
11 December 2017
The digital, social and mobile revolution has dramatically accelerated access to information.
Is The New Reality Of Media Hindering Democracy?
26 November 2017
Monetization issues are at the heart of the problem: Digital advertising’s business model doesn’t work much better than that of print media.
In The Digital Age, The Press Is Strong When It Wants To Be
19 November 2017
Two recent events provide me with an opportunity to reflect on what differentiates major news media from their new competitors.
The Creation Of Experiences Is The Equivalent Of Storytelling For Events
12 November 2017
The intrinsic advantages of digital media are said to make it the ultimate communications vehicle. Many believe that offline activities, including events, are on the verge of becoming commodities and that digital strategies are universally taking over.
Kevin Spacey Or The Unbearable Lightness Of Appearing
5 November 2017
In his response to allegations of sexual assault on a minor, the actor showed a misunderstanding of the fundamentals of crisis communications.
The Best Communicators Have The Longer View
29 July 2017
Contrary to conventional wisdom, creativity is not always the key skill in communications.
Communications Departments Run The Same Risk Of Obsolescence As Traditional Media
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
Digital Reshapes The Economic, Media And Political Fields In Opposite Ways
2 April 2017
Everywhere, it is a cause of fragmentation.
Media, Populism And Democracy: The Inescapable Trilemma
19 March 2017
Journalists and populists often have the same ethical principles because they serve the same people.
Let’s Stop Blaming The Internet For Fake News
12 March 2017
It is time to stop accusing the digital revolution of spreading fake news and to examine our own responsibilities.