Communications.Management.Marketing
16 May 2025
The creative and productive capabilities of generative artificial intelligence are virtually limitless. But for communications professionals, this power comes with its share of risks.
15 October 2024
Donald Trump’s running mate admitted on CNN that he was ready to invent false information to get his point across.
14 July 2024
This technology promises to accelerate the drift initiated by the digital revolution towards a media universe characterized by a double specialization, thematic and ideological, which risks becoming a double limitation.
9 May 2024
Two of these shortages pose enormous environmental challenges.
10 April 2024
The infinite capabilities of this technology in terms of personalization and cloning represent a threat to social cohesion.
18 December 2023
In the era of the attention economy boosted by generative artificial intelligence, attention remains finite while content becomes ever more infinite. Only one strategy can resolve this contradiction.
17 November 2023
Hope keeps us going, but it’s like walking a tightrope.
18 October 2023
Generative AI makes it possible, provided the right device is invented to make it work.
20 September 2023
Their relationship with the brand should be akin to a producer’s relationship with music.
13 April 2023
It will foster the advent of a new user interface and new content dynamics.
12 February 2023
If you are having a hard time convincing your boss of the importance of a logo, show them these two examples.
13 December 2022
A totalitarian regime caught at its own game.