In The Age Of AI, The Communications Plan Is Changing In Nature
6 October 2026
The rise of artificial intelligence is driving six major shifts in how internal and external communications plans are designed.
Communications.Management.Marketing
Truth Is Just Perception
Communications
Is The Author Part Of The Work?
1 October 2026
Six questions raised by the literary controversy surrounding Thélyson Orélien’s “C’était ça ou mourir.”
Are We Fully Aware That Influencers Are Overtaking Traditional Institutions?
29 July 2026
Two recent examples have highlighted a transformation whose full implications may still be difficult to grasp.
With Generative Search And GEO, Reputation Is Moving From Echo To Evidence Trail
11 June 2026
The rise of generative search in shaping perceptions is changing both the time horizon and the information space in which brands need to think about their image.
Why Generative AI Makes The Brand-vs.-Performance Divide Even More Pointless
4 June 2026
The rivalry between brand and performance has always been absurd. It is even more so in the age of AI search and GEO (Generative Engine Optimization).
Connected To The Whole World On Facebook, Except To The Company That Connects Us
20 May 2026
The world’s largest social network appears to have no functioning customer service. This paradox sheds light on the ambiguous relationship between market scale, business model, and quality of support.
Have We Just Witnessed A Historic Moment For The Future Of Social Media?
22 April 2026
A trial that largely flew under the radar could prove to be a game changer.
Unlearning: A Prerequisite For Successfully Adapting To Generative AI
18 February 2026
The spread of generative artificial intelligence means that change will be the only constant in our professions over the coming years.
Your Brain Deteriorates When You Use Generative AI To Replace Yourself Instead Of Complementing Yourself
21 June 2025
Your brain will thank you.
In The Age Of Generative AI, Every Communicator Must Channel Paul McCartney
16 May 2025
The creative and productive capabilities of generative artificial intelligence are virtually limitless. But for communications professionals, this power comes with its share of risks.
By Admitting His Abject Lie, JD Vance Says More About The Media Than About Himself
15 October 2024
Donald Trump’s running mate admitted on CNN that he was ready to invent false information to get his point across.
A Few Thoughts About Media In The Age Of Generative Artificial Intelligence
14 July 2024
This technology promises to accelerate the drift initiated by the digital revolution towards a media universe characterized by a double specialization, thematic and ideological, which risks becoming a double limitation.