Is The New Reality Of Media Hindering Democracy?
26 November 2017
Monetization issues are at the heart of the problem: Digital advertising’s business model doesn’t work much better than that of print media.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Google
Is Digital Advertising Really Better Than Traditional Advertising?
26 March 2017
Behind that provocative question is an increasingly unpleasant reality for advertisers.
In 2020, 80 Percent Of People In The World Will Have A Smartphone
31 January 2016
I have read Tune’s “Global Mobile 2016” report which covers 249 different countries, autonomous regions, and other geographic areas of the planet.
Google+, “The Avatar Steppe”
1 February 2015
Do not invest heavily in marketing on Google’s social network* because it unfortunately looks a lot like the hero of Dino Buzzati’s famous novel: It will never achieve the fame it aspires to.
What Role For Publishers In The New Media Value Chain?
9 November 2014
On his blog, Ben Thompson devoted an article to the role of publishers in the new media value chain created by the increasing dominance of major digital platforms.
Happy Employees = Productive Employees
13 April 2014
Such is the conclusion of a scientific study conducted by the University of Warwick (UK) that was recently mentioned by Richard Branson, founder and chairman of Virgin Group.
2012 In Review
31 December 2012
For this last post of the year, I take a look back at your favorite Superception articles of 2012 – measured by how many visits each received – and mine.
The Ludicrous Management Lesson Of A Google Executive
8 April 2012
The management tips offered by Marissa Mayer, one of Google’s historical leaders, are not always that clever.
Should A CEO Be Popular With Their Employees?
1 April 2012
This is the question that one may ask after reading the latest opinion polls on major American CEOs.