Google+, “The Avatar Steppe”
Do not invest heavily in marketing on Google’s social network* because it unfortunately looks a lot like the hero of Dino Buzzati’s famous novel: It will never achieve the fame it aspires to.
Their findings are as follows:
- There are about 2.2 billion Google+ profiles (all profiles created on Gmail, YouTube and other Google services are also registered within Google+).
- About 9% of these 2.2 billion Internet users had any publicly-posted content during the 18 days covered by the analysis, which doesn’t include non-public posts or comments.
- Of those, about 37% had as their most recent activity comments on YouTube videos***, another 8% had profile photo changes.
- Only 6% of active profiles had any post activity.
- Only about half of those posts, 3% of active profiles, weren’t YouTube posts.
Internet users who actually use Google+ thus represent 0.2% or 0.3% of the 2.2 billion profiles that are registered on the social network, or between 4 and 6 million people.
Google’s social network is indeed “the avatar steppe.”
* Unless, of course, you expect the content posted on Google+ to be processed by Google Search’s algorithm.
** Who does use Google+ himself.
*** YouTube is owned by Google and partially integrated with Google+ (same user profiles, joint comments…).