What Future For Industry Events In The Digital Age?
22 March 2015
The gathering of the hi-tech industry in Austin this week for South by Southwest (SXSW) reveals an obvious paradox.
Communications.Management.Marketing
Truth Is Just Perception
Marketing
Google+, “The Avatar Steppe”
1 February 2015
Do not invest heavily in marketing on Google’s social network* because it unfortunately looks a lot like the hero of Dino Buzzati’s famous novel: It will never achieve the fame it aspires to.
Amateur Stars Carve The Lion’s Share Of YouTube’s 10 Most Profitable Channels
11 January 2015
OpenSlate has estimated their 2014 revenues based on “a formula of total monthly views and subscriptions.”
Nothing Is More Effective Than A Story To Persuade Your Audience
23 November 2014
And it is scientifically proven.
Apple, Picasso And Marketing
17 August 2014
A brilliant metaphor to explain how to create an effective message.
The New Digital Frontier Of Intellectual Property
27 July 2014
A lawsuit highlights the current contradictions in this area.
Content Creation Should Not Be Dictated By Consumers
22 June 2014
The general public offers no guarantee of quality or originality.
Does Native Advertising Make News Media Less Credible?
11 May 2014
A research provides some surprising results.
