Communications.Management.Marketing
Truth Is Just Perception
Marketing
Should Advertisers Really Be Deserting Newspapers?
21 April 2013
This is the question raised by the latest credible study on the subject.
What If Newspapers Became Startups?
8 January 2012
An American print media publisher is thinking outside the box.
Who Owns Twitter Followers?
1 January 2012
That’s the question raised in the United States by an astonishing lawsuit. A feverish debate in perspective.
2011, The Year Social Media Achieved Power Over The World
25 December 2011
The absolute domination of social media on the Internet reflects a societal revolution and calls for a marketing insurgency.