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Communications.Management.Marketing

Truth Is Just Perception

Amateur Stars Carve The Lion’s Share Of YouTube’s 10 Most Profitable Channels

OpenSlate has estimated their 2014 revenues based on “a formula of total monthly views and subscriptions.

  1. DisneyCollectorBR: 380 million monthly views, 3.4 million subscribers and $4.9 million in annual revenue.
  2. TaylorSwiftVEVO: 341 million monthly views, 11 million subscribers and $4.1 million in annual revenue.
  3. PewDiePie: 323 million monthly views, 34 million subscribers and $4 million in annual revenue.
  4. LittleBabyBum: 270 million monthly views, 1.5 million subscribers and $3.5 million in annual revenue.
  5. EMImusic: 255 million monthly views, 2.9 million subscribers and $3.1 million in annual revenue.
  6. Get Movies: 225 million monthly views, 2.7 million subscribers and $2.7 million in annual revenue.
  7. Movie Clips Trailers: 218 million monthly views, 6 million subscribers and $2.7 million in annual revenue.
  8. Spinnin ‘Records: 200 million monthly views, 8 million subscribers and $2.5 million in annual revenue.
  9. WWE: 190 million views per month, 4.8 million subscribers and $2.4 million in annual revenue.
  10. StampyLongHead: 189 million monthly views, 4.8 million subscribers and $2.4 million in annual revenue.
(CC) Fabrizio Van Marciano

(CC) Fabrizio Van Marciano

This ranking illustrates the revolution that is occurring in the entertainment industry.

Notoriety, popularity, and monetization capacity are increasingly driven by digital media and decreasingly by traditional media (TV, magazines …).

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