Truth Is Just Perception

Book Review: “Insanely Simple: The Obsession That Drives Apple’s Success” By Ken Segall (2012, 240 Pages)

Certainly not the least interesting Apple/Jobs book published over the past year, even when compared to Isaacson’s and Lashinsky’s.

Ad agency creative director Segall chronicles his work with Apple, drawing ten lessons on why Steve Jobs’ company stands out of the IT crowd (Segall also worked with Dell, Intel and the likes) in terms of marketing impact.

This remarkable book is rich in both anecdotes and analysis.

Last but not least, it would be an excellent marketing 101 for any marketing scholar.


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