A Subjective Assessment Of The Tim Cook Era
28 April 2026
Does the comparison with Steve Jobs distort any evaluation of his successor’s tenure?
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Apple
The Management Lesson Of Tim Cook
29 March 2015
Apple’s CEO has given an interview to Fast Company magazine.
What Future For Industry Events In The Digital Age?
22 March 2015
The gathering of the hi-tech industry in Austin this week for South by Southwest (SXSW) reveals an obvious paradox.
What Can Your Employees Be Proud About?
21 December 2014
iClarified has published the email that Tim Cook just sent to Apple employees.
Communications Strategy: Does A Star CEO Make All The Difference?
2 November 2014
Some thoughts on the cases of T-Mobile and Apple.
Is Competition Counterproductive?
14 September 2014
A timely question when Apple introduces the Apple Watch.
Apple, Picasso And Marketing
17 August 2014
A brilliant metaphor to explain how to create an effective message.
Social Networks Are Our Digital Mirror
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
Book Review: “Insanely Simple: The Obsession That Drives Apple’s Success” By Ken Segall (2012, 240 Pages)
28 May 2012
Certainly not the least interesting Apple/Jobs book published over the past year, even when compared to Isaacson’s and Lashinsky’s.
Should A CEO Be Popular With Their Employees?
1 April 2012
This is the question that one may ask after reading the latest opinion polls on major American CEOs.