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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Apple

Social Networks Are Our Digital Mirror

Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.

Leave Absolute To Vodka

Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.

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