The Marketing Lesson Of Steve Jobs
The marketer’s role is to educate, not sell.
She shared many stories about Steve Jobs, including one I found particularly interesting about his vision of marketing.
For Apple’s co-founder, marketing is very different from sales: Its mission is to educate customers about a given product and help them make the most of it. Therefore marketing differs from sales in purpose, approach, timing and implementation.
Too many companies still confuse marketing with sales, thereby confounding means and ends, short- and medium-term, inward focus and outward focus.