Close

Communications.Management.Marketing

Truth Is Just Perception

Book Review: “The Start-up Of You: Adapt To The Future, Invest In Yourself, And Transform Your Career” By Reid Hoffman And Ben Casnocha (2012, 272 Pages)

A book that overdelivers.

LinkedIn co-founder has authored a book that is much more than a career advice manual.

Indeed, the most interesting aspect of the book is its presentation of an entrepreneurial innovation philosophy exemplified by great Silicon Valley success stories.

Last but not least, Hoffman’s intelligence shines throughout the book.

RATING: C.

Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.

www.superception.fr

Leave a comment

Your email address will not be published

This site uses Akismet to reduce spam. Learn how your comment data is processed.