Tag Archives: Marketing

Some Insights On The Evolution Of Marketing

16 July 2021

I see three major trends that are not exhaustive.

Superception Podcast Ep. 37 – Matt Wolf, Emmy Award Winner, And eSports Pioneer And Angel Investor

30 September 2018

Conversation on eSports with Matt Wolf, Emmy Award winner, and eSports pioneer and angel investor.

Superception Podcast Ep. 35 – Lou D’Angeli, Vice President Marketing And Public Relations Of Cirque Du Soleil’s Resident Shows

2 September 2018

Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.

The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies

1 May 2017

While it is often neglected by B2B corporations, branding is the main asset of B2C companies.

B2B Marketing: Large Accounts Crumble

16 April 2017

If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.

And, In The End, Content Wins

21 February 2016

I regularly mention on Superception my belief that quality content trumps all other factors when it comes to the success of media entities and brands alike.