Why Marketing Often Has To Overcome Ultracrepidarianism
23 February 2014
An issue dating back to the fourth century B.C.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Marketing
Native Advertising Set To Revolutionize Marketing And Maybe Journalism
1 December 2013
For better or for worse?
The Marketing Of Voyeurism
15 September 2013
Is the Internet responsible for our irrepressible appetite for voyeurism?
Are You Addicted To Managing Emergencies?
28 April 2013
Meeting deadlines is crucial for any manager, and even more in the fields of marketing and communications. However, this requirement should not become addictive.
A Communicator Is A Content Creator
11 November 2012
Be careful not to confuse a communicator and a decorator.
Would You Like A Bit More Diversity?
10 June 2012
Should the priority be diversity or uniformity when recruiting?
Book Review: “Insanely Simple: The Obsession That Drives Apple’s Success” By Ken Segall (2012, 240 Pages)
28 May 2012
Certainly not the least interesting Apple/Jobs book published over the past year, even when compared to Isaacson’s and Lashinsky’s.
What I Learned On Management By Reading Walter Isaacson’s Biography Of Steve Jobs
6 November 2011
This book is a wealth of lessons in management. He also inadvertently reveals the final contradiction of Steve Jobs that could weaken Apple in the future.