2 September 2018 | Podcast (English-spoken episodes) | By Christophe Lachnitt
Superception Podcast Ep. 35 – Lou D’Angeli, Vice President Marketing And Public Relations Of Cirque Du Soleil’s Resident Shows
Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.
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Lou D’Angeli discusses his life journey, Cirque du Soleil’s marketing strategy in Las Vegas, one of the most competitive and marketing-intensive markets in the world, the most effective channels used by Cirque to promote different shows to different people, the management of the brand’s consistency across its multiple shows, its adaptation to a permanently evolving marketing ecosystem, and the measurement of the ROI of its marketing programs.
This episode was recorded in Las Vegas on August 3, 2018.