Close

Subscription

Close

Communications.Management.Marketing

Truth Is Just Perception

Superception Podcast Ep. 35 – Lou D’Angeli, Vice President Marketing And Public Relations Of Cirque Du Soleil’s Resident Shows

Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.

You can listen and subscribe to the podcast on

Deezer    iTunes   Overcast     soundcloud     Spotify     Stitcher

Lou D’Angeli discusses his life journey, Cirque du Soleil’s marketing strategy in Las Vegas, one of the most competitive and marketing-intensive markets in the world, the most effective channels used by Cirque to promote different shows to different people, the management of the brand’s consistency across its multiple shows, its adaptation to a permanently evolving marketing ecosystem, and the measurement of the ROI of its marketing programs.

This episode was recorded in Las Vegas on August 3, 2018.

Lou D’Angeli – (CC) Christophe Lachnitt

Leave a comment

Your email address will not be published

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Go up

Logo created by HaGE via Crowdspring.com

Carousel pic credits : I Timmy, jbuhler, Jacynthroode, ktsimage, lastbeats, nu_andrei, United States Library of Congress.

Icon credits : Entypo