Communications.Management.Marketing
2 September 2018
Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
31 May 2015
The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.
25 January 2015
In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
2 February 2014
Nowadays, everyone can and wants to be a media – advertisers and consumers alike.
19 January 2014
Actual experience vs. fictitious marketing reality.
10 February 2013
The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.