Tag Archives: Brand

A Chief Communications Officer Operates Like A Music Producer

20 September 2023

Their relationship with the brand should be akin to a producer’s relationship with music.

Logo Or No-go

12 February 2023

If you are having a hard time convincing your boss of the importance of a logo, show them these two examples.

Is Netflix A Brand?

6 March 2019

And, by the way, what is a brand?

Superception Podcast Ep. 35 – Lou D’Angeli, Vice President Marketing And Public Relations Of Cirque Du Soleil’s Resident Shows

2 September 2018

Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.

The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies

1 May 2017

While it is often neglected by B2B corporations, branding is the main asset of B2C companies.

Employer Branding Is Evolving

31 May 2015

The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.

The Perception Lesson Of The North Face’s Boss

25 January 2015

In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.

Social Networks Are Our Digital Mirror

30 March 2014

Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.