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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Brand

Employer Branding Is Evolving

The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.

The Perception Lesson Of The North Face’s Boss

In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.

Social Networks Are Our Digital Mirror

Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.

Faster Reputation

Reputation moves faster up and down, but mostly down.

The Starbucks Theorem

The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.

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