A Chief Communications Officer Operates Like A Music Producer
20 September 2023
Their relationship with the brand should be akin to a producer’s relationship with music.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Brand
Logo Or No-go
12 February 2023
If you are having a hard time convincing your boss of the importance of a logo, show them these two examples.
Superception Podcast Ep. 35 – Lou D’Angeli, Vice President Marketing And Public Relations Of Cirque Du Soleil’s Resident Shows
2 September 2018
Conversation on marketing and ticketing strategies in the live entertainment industry with Lou D’Angeli, Vice President Marketing and Public Relations of Cirque du Soleil’s resident shows.
The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
Employer Branding Is Evolving
31 May 2015
The concept of employer branding was born in the mid-1990s. It flourished in the 2000s when the competition for talent became fiercer than ever.
The Perception Lesson Of The North Face’s Boss
25 January 2015
In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.
Social Networks Are Our Digital Mirror
30 March 2014
Like Snow White’s Queen, we want to be the most beautiful person in our world. What are the implications of this trend for brands? Let’s consider the Apple example.
The Quintessential Native Advertising Strategy Deployed By Red Bull And GoPro
2 February 2014
Nowadays, everyone can and wants to be a media – advertisers and consumers alike.
Why Brand And Business Reputations Are Inseparable
19 January 2014
Actual experience vs. fictitious marketing reality.
