Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Brand
The Starbucks Theorem
10 February 2013
The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.
Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.