Communications Is An Art

Read the ultimate proof.

A sentence of the great painter and sculptor Edgar Degas caught my attention a few days ago: “Art is not what you see, but what you make others see.”

Edgar Degas – (CC) DIRECTMEDIA Publishing GmbH

Like art, indeed, communications is all about empathy. Artists do not create art for themselves but to move others. That should always be the same for communicators. We should never communicate for ourselves but for our target audiences.

Why?

Because the brand we work for is not defined by what we say to our audiences but by what they say to their contacts and relationships.