A Chief Communications Officer Operates Like A Music Producer
20 September 2023
Their relationship with the brand should be akin to a producer’s relationship with music.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Communications
Head Of Communications Or Head Of Manipulation?
15 May 2021
When it comes to communications, there are only two types of companies.
Superception Podcast Ep. 51 – Bob Feldman, Vice Chair Of ICF Next
20 October 2019
Conversation on the transformation of communications functions with Bob Feldman, vice chair of ICF Next.
Superception Podcast Ep. 36 – Steven Goldberg, Managing Director And Co-head Of Sard Verbinnen’s Los Angeles Office
16 September 2018
Conversation on corporate communications on legal issues with Steven Goldberg, managing director and co-head of Sard Verbinnen’s Los Angeles office.
Thinking Less Quickly Is Key To Preserving Our Societies
11 December 2017
The digital, social and mobile revolution has dramatically accelerated access to information.
The Best Communicators Have The Longer View
29 July 2017
Contrary to conventional wisdom, creativity is not always the key skill in communications.
Communications Departments Run The Same Risk Of Obsolescence As Traditional Media
25 June 2017
In both cases, the danger lies in an excessive focus on the distribution rather than the production of content.
The Digital Revolution Forces B2B Companies To Adopt B2C Brand Strategies
1 May 2017
While it is often neglected by B2B corporations, branding is the main asset of B2C companies.
A Communicator Cannot Be A Flatterer
26 February 2017
More than in any other trade, it is important to help, rather than please, one’s boss.
The Digital Revolution Is Mutating Into The Terror
2 February 2017
Its main innovations impair the ability of individuals and organizations to communicate.
A Question Is Never An Act Of Agression
6 December 2015
Some people tend to consider questions asked to them as so many provocations or accusations.
The Disposability Of Communicators Demonstrates Their Importance
22 February 2015
Rear Admiral John Kirby, the Pentagone’s Chief Communicator, is the first casualty of the appointment of Ashton Carter, the new U.S. Secretary of Defense, who wants to bring in his own communicator.