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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Inside Apple: How America’s Most Admired – And Secretive – Company Really Works” By Adam Lashinsky (2012, 272 Pages)

An outsider gives us the best possible look inside Apple.

This book is the long-form version of an article written in May 2011 by Lashinsky for FORTUNE where he works as a senior editor at large.

“Inside Apple” offers a more systemic perspective on Apple than Walter Isaacson’s bio of Steve Jobs.

It is replete with behind-the-scene anecdotes and insightful analysis. It’s also very entertaining.

RATING: B.

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