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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Decision-making

Why Many Managers Get Pressure Wrong

The new season of the documentary series “Drive to Survive,” Netflix’s behind-the-scenes look at Formula 1, portrays a world where everything is pushed to the limit. In that environment, managing pressure makes the difference between performance and failure, and offers a management lesson that extends far beyond the racetrack.

B2B Marketing: Large Accounts Crumble

If you are a B2B marketer or sales representative and you are not yet active on LinkedIn, it is high time you grow a presence on the professional’s social network.