Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
Communications.Management.Marketing
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
10 October 2011
The death of Steve Jobs caused an emotion around the world similar to that which followed the death of John Lennon. How can we explain this global grief?