Leave Absolute To Vodka
26 August 2012
Apple provides a great example that promising the absolute perfection is the most powerful – but also the most risky – positioning for a brand.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: iPhone
iMagine
10 October 2011
The death of Steve Jobs caused an emotion around the world similar to that which followed the death of John Lennon. How can we explain this global grief?