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Communications.Management.Marketing

Truth Is Just Perception

Articles 2015

The Perception Lesson Of The North Face’s Boss

In 1968, Kenneth “Hap” Klopp acquired The North Face – then two small stores, one in San Francisco and one in Stanford. He turned it in one of the most popular and successful outdoor brands in the world.

Is Twitter The New Yahoo?

Reading the book written by Nicholas Carlson about Marissa Mayer’s management of Yahoo! has led me to this conclusion.

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