The Management Lesson Of Jack Welch
12 February 2012
With its IPO, Facebook will instantly create a thousand millionaires among its employees. Jack Welch rightly sees a future management problem in this sudden creation of wealth.
Communications.Management.Marketing
Truth Is Just Perception
Book Review: “Too Big To Know: Rethinking Knowledge Now That The Facts Aren’t The Facts, Experts Are Everywhere, And The Smartest Person In The Room Is The Room” By David Weinberger (2012, 256 Pages)
12 February 2012
A book on knowledge that is so short on it.
Are You Learning As Fast As The World Changes?
5 February 2012
This question might be the most important one we should all ask ourselves.
Is It Necessary To Suffer To Be A Better Leader?
29 January 2012
This is the fascinating question posed by a recent article in The New York Times.
The Perception Lesson Of Steve Ballmer
22 January 2012
Microsoft’s CEO made a very interesting comment on perception change in his interview with Bloomberg Businessweek.
Book Review: “What It Takes: The Way To The White House” By Richard Ben Cramer (1992, 1047 Pages)
15 January 2012
A timeless book.
Where Does Journalistic Truth Start?
15 January 2012
After discussing the Washington Post ombudsman’s statements a few days ago, I am today focusing on an article published by the New York Times’ ombudsman who is opening an even more important debate.
What If Newspapers Became Startups?
8 January 2012
An American print media publisher is thinking outside the box.
Who Owns Twitter Followers?
1 January 2012
That’s the question raised in the United States by an astonishing lawsuit. A feverish debate in perspective.
2011, The Year Social Media Achieved Power Over The World
25 December 2011
The absolute domination of social media on the Internet reflects a societal revolution and calls for a marketing insurgency.
The Management Lesson Of Richard Branson
18 December 2011
Virgin’s founder invites us to have fun at work. After you, Richard.
Do The Old Bosses Of Major Advertising Agencies Understand Social Networks?
11 December 2011
The answer to this question is negative if we are to believe a recent article by Reuters. So are these communicators still relevant?
Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.