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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Let My People Go Surfing: The Education Of A Reluctant Businessman” By Yvon Chouinard (2005, 272 Pages)

A book by an alpinist CEO that will not get you high.

Patagonia’s founder relates his transformation from all-free route climber to environmentally conscious CEO.

He discusses the philosophies and values that shape Patagonia’s culture.

The book is sometimes a bit wordy.

But it shares provocative ideas on many different topics beyond management – that you don’t always have to agree with – and shows that nonconformist management principles can deliver great business results.

RATING: C.

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