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Communications.Management.Marketing

Truth Is Just Perception

Friends And Foes

One thing not to forget when building alliances both in the political arena and at work.

You choose your enemies, not your friends.

The precept that the great philosopher, sociologist and political scientist Raymond Aron applied to foreign affairs reminds us timely – as we are getting ready to elect our President in France – of an essential principle: Friendship is by definition reciprocal and doesn’t only depend on us whereas animosity may be unilateral and is often in our hands alone.

Raymond Aron – (CC) Erling Mandelmann

It is an important rule to bear in mind when we want to build alliances to advance a cause or project.

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