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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “The Everything Store: Jeff Bezos And The Age Of Amazon” By Brad Stone (2013, 384 Pages)

The everything book.

Brad Stone is a senior writer for BloombergBusinessweek.

His book is the most comprehensive account ever published of the creation and development of Amazon.

The Everything Store

It covers – and masters – almost every aspect of the amazing success of the company founded and quarterbacked by Jeff Bezos: Strategy, business development, technology, partner relations, finance, culture, management, HR…

The Everything Store” is extremely well-informed, insightful, incisive, written like a thriller, and nicely balanced between strategic analysis and supporting anecdotes.

It is a must-read for everyone interested in the Internet economy and/or management.

RATING: A.

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