The Irresistible Power Of Customer Personalization
25 February 2018
It is upsetting industry after industry.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Retail
Geolocation, Retail’s Next Big Bet
20 March 2016
On the occasion of Paris Retail Week, let’s have a look at the new service offered by Foursquare, a location-based recommendation app, to retail advertisers.
Could Experiential Marketing Be More Powerful Than E-commerce?
5 April 2015
AdAge reports on the growing number of e-commerce brands that invest in brick and mortar stores to create better, more attractive experiences for their customers.
Book Review: “Decoding The New Consumer Mind: How And Why We Shop And Buy” By Kit Yarrow (2014, 224 Pages)
18 August 2014
A wealth of information doesn’t make a theory.
Book Review: “The Everything Store: Jeff Bezos And The Age Of Amazon” By Brad Stone (2013, 384 Pages)
9 November 2013
The everything book.
Book Review: “Conscious Capitalism: Liberating the Heroic Spirit of Business” By John Mackey and Rajendra Sisodia (2013, 368 Pages)
28 July 2013
A free-spirited book about free enterprise.
The Starbucks Theorem
10 February 2013
The Seattle brand focuses as much on the quality of the human relationship as it does on the excellence of the coffee it serves.