Book Review: “Conscious Capitalism: Liberating the Heroic Spirit of Business” By John Mackey and Rajendra Sisodia (2013, 368 Pages)

A free-spirited book about free enterprise.

Mackey is the co-founder and co-CEO of Whole Foods Market.

His book is an essay calling for a revolution of free enterprise that would not only be about making a profit but having a higher purpose.

It’s interesting, enlightening, and thought provoking.

Last but not least, it relies on many real-life examples of conscious capitalism being implemented at Whole Foods Market.

RATING: B.