A Company’s Secret Weapon To Mitigating A Crisis
15 December 2020
Nowadays, companies are forced to focus on the short term for two reasons.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Purpose
The Four Internal Communications Revolutions
26 November 2019
The digital revolution encompasses four revolutions. Each has major consequences in terms of management, motivation and employee communications.
Is Corporate Purpose A Fad?
19 September 2019
181 CEOs, whose companies account for about one-third of the U.S. market capitalization, recently issued a joint statement. They commit to deliver value to all of their stakeholders: Customers, employees, suppliers, communities in which they work, and shareholders.
It Is Its Imperfection That Makes Starbucks Exemplary
3 June 2018
This week, the Company closed its 8,000 US stores to provide racial-bias awareness training for 175,000 of its employees.
Book Review: “Conscious Capitalism: Liberating the Heroic Spirit of Business” By John Mackey and Rajendra Sisodia (2013, 368 Pages)
28 July 2013
A free-spirited book about free enterprise.