Tag Archives: Artificial intelligence

In The Age Of AI, The Communications Plan Is Changing In Nature

6 October 2026

The rise of artificial intelligence is driving six major shifts in how internal and external communications plans are designed.

Is The Author Part Of The Work?

1 October 2026

Six questions raised by the literary controversy surrounding Thélyson Orélien’s “C’était ça ou mourir.”

With Generative Search And GEO, Reputation Is Moving From Echo To Evidence Trail

11 June 2026

The rise of generative search in shaping perceptions is changing both the time horizon and the information space in which brands need to think about their image.

Why Generative AI Makes The Brand-vs.-Performance Divide Even More Pointless

4 June 2026

The rivalry between brand and performance has always been absurd. It is even more so in the age of AI search and GEO (Generative Engine Optimization).

Is Anthropic Really Saving The World From Uncontrolled Military AI?

15 March 2026

The conflict between the U.S. Department of War and the artificial intelligence startup Anthropic highlights two major shifts: The growing dependence of governments on private innovation, and the rise of algorithmic weapons whose autonomy could change the very nature of warfare.