Why Generative AI Makes The Brand-vs.-Performance Divide Even More Pointless
4 June 2026
The rivalry between brand and performance has always been absurd. It is even more so in the age of AI search and GEO (Generative Engine Optimization).
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Artificial intelligence
Is Anthropic Really Saving The World From Uncontrolled Military AI?
15 March 2026
The conflict between the U.S. Department of War and the artificial intelligence startup Anthropic highlights two major shifts: The growing dependence of governments on private innovation, and the rise of algorithmic weapons whose autonomy could change the very nature of warfare.
Unlearning: A Prerequisite For Successfully Adapting To Generative AI
18 February 2026
The spread of generative artificial intelligence means that change will be the only constant in our professions over the coming years.
Superception Podcast Ep. 122 – Massimo Giunco, Brand Consultant And Former Nike Executive
25 January 2026
Conversation on the evolution of marketing with Massimo Giunco, brand consultant and former Nike executive.
Superception Podcast Ep. 120 – Tiffany Nwahiri, Founder And CEO Of The U.S. B2B Marketing Agency 3rd & Taylor
23 November 2025
Conversation on Paris’ leadership in Europe’s deep tech with Tiffany Nwahiri, founder and CEO of the U.S. B2B marketing agency 3rd & Taylor.
Superception Podcast Ep. 118 – Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook
28 September 2025
Conversation on the AI analytics revolution with Dana DiTomaso, founder and CEO of marketing insights agency Analytics Playbook.
Generative Artificial Intelligence: Catching The Bubble On The Bounce
26 August 2025
The moment of truth is approaching.
Superception Podcast Ep. 116 – Kei Watanabe, Cofounder Of Social Learning Platform Glasp
29 June 2025
Conversation on digital product development in the AI age with Kei Watanabe, cofounder of social learning platform Glasp.
Your Brain Deteriorates When You Use Generative AI To Replace Yourself Instead Of Complementing Yourself
21 June 2025
Your brain will thank you.
In The Age Of Generative AI, Every Communicator Must Channel Paul McCartney
16 May 2025
The creative and productive capabilities of generative artificial intelligence are virtually limitless. But for communications professionals, this power comes with its share of risks.
Superception Podcast Ep. 113 – Nick Erskine-Shaw, Cofounder Of 90 Seconds, The World’s Leading Cloud Video Creation Platform
23 March 2025
Conversation on the disruption of video creation with Nick Erskine-Shaw, cofounder of 90 Seconds, the world’s leading cloud video creation platform.
Superception Podcast Ep. 111 – George Kailas, Founder And CEO Of AI-Driven Wall Street Firm Prospero
26 January 2025
Conversation on AI-driven investment with George Kailas, founder and CEO of Prospero.ai, a free investment app that uses AI to provide retail investors with institutional-level market analysis.