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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Big Data: A Revolution That Will Transform How We Live, Work And Think” By Kenneth Cukier And Viktor Mayer-Schönberger (2013, 257 Pages)

Big data, little book.

Kenneth Cukier is The Economist‘s Data Editor and Viktor Mayer-Schönberger is a Professor of Internet Governance and Regulation at the University of Oxford.

Big Data

Their book provides an overview of big data but, IMHO, only scratches the surface of the topic.

It is long on anecdotes and short on analysis.

RATING: C.

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