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Communications.Management.Marketing

Truth Is Just Perception

Tag Archives: Digital

Ad Blocking Is Piracy

First, the digital industry explained to content producers and distributors that they had to offer their products for free on the web and monetize them through advertising. Now, it also wants to suppress this revenue stream. This is absurd from both a business and moral standpoint.

Community Managers Are Tomorrow’s Press Officers

A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!

Are You Addicted To Managing Emergencies?

Meeting deadlines is crucial for any manager, and even more in the fields of marketing and communications. However, this requirement should not become addictive.