What Future For Industry Events In The Digital Age?
22 March 2015
The gathering of the hi-tech industry in Austin this week for South by Southwest (SXSW) reveals an obvious paradox.
Communications.Management.Marketing
Truth Is Just Perception
Tag Archives: Digital
Community Managers Are Tomorrow’s Press Officers
7 December 2014
A study conducted by Daniel Kreiss, journalism professor at the University of North Carolina at Chapel Hill, reveals that each tweet published by Mitt Romney at the end of his presidential campaign had to be approved by no less than 22 people!
Native Advertising Set To Revolutionize Marketing And Maybe Journalism
1 December 2013
For better or for worse?
Book Review: “Smarter Than You Think: How Technology Is Changing Our Minds For The Better” By Clive Thompson (2013, 352 Pages)
30 November 2013
A book that is smarter than what techno-doomsayers would expect.
Are You Addicted To Managing Emergencies?
28 April 2013
Meeting deadlines is crucial for any manager, and even more in the fields of marketing and communications. However, this requirement should not become addictive.