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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Imagine: How Creativity Works” By Jonah Lehrer (2012, 304 Pages)

A book about the science of creativity that is not scientific enough.

Jonah Lehrer is a staff writer at The New Yorker. His book explores the mysteries of creativity in our brains.

It is filled with interesting anecdotes recounted in a journalistic style. However, the scientific conclusions drawn by Lehrer are far less insightful and not always well supported.

So this book is too superficial about such a deep topic.

But it still is a fun read.

RATING: C.

Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.

www.superception.fr

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