Book Review: “100 Things Every Designer Needs To Know About People” By Susan Weinschenk (2011, 256 Pages)

This book delivers more than it promises but less than it should.

Dr. Weinschenk is a behavioral psychologist. Her book provides dos and don’ts about web design in small bursts.

Fortunately, the 100 advices go well beyond just that by reporting on penetrating psychology findings.

Unfortunately, the quality of the book varies greatly from one chapter to the other.

Also, the information contained in the book is often too general. 50 topics covered with more depth would probably have been better.

RATING: D.