Close

Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Inside The Circus – Romney, Santorum And The GOP Race” By Evan Thomas And Mike Allen (2012)

Is it enough to be innovative?

This is the second of POLITICO’s four instant digital books on the 2012 presidential election.

I found it less insightful and information-rich than the first one, The Right Fights Back.

However, I still applaud POLITICO’s attempt to experiment new forms of real-time, long-form reporting.

Last but not least, Allen and Thomas are talented writers.

RATING: C.

Superception is a media outlet focused on perception issues across communication, management, and marketing in the age of artificial intelligence. It features a blog, a newsletter, and a podcast. It was founded and is published by Christophe Lachnitt.

www.superception.fr

Leave a comment

Your email address will not be published

This site uses Akismet to reduce spam. Learn how your comment data is processed.