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Communications.Management.Marketing

Truth Is Just Perception

Book Review: “Drive: The Surprising Truth About What Motivates Us” By Daniel Pink (2009, 256 Pages)

The truth is you should be motivated to read this book.

Daniel Pink is an author and journalist.

The big idea of his book is that intrinsic motivation is stronger than contingent incentives and autonomy leads to engagement while control only leads to compliance.

Pink demonstrates this idea through a series of stunning case studies and psychological studies.

But, IMHO, the book could have been better structured and written – and thereby more impactful.

RATING: C.

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